// Blog
Growth playbooks we actually use.
The same tactics we run on client accounts — Google Shopping, Meta DCT engines, Klaviyo flows, Shopify CRO — documented so you can ship them yourself or know what to hire for.
Local SEO checklist — the 12 things every service business should do this month
Local SEO is the cheapest ROI lever a service business has — and the most under-tuned. The 12-point checklist we run on every new client, in priority order.
Standard Shopping vs Performance Max — when to use each
Stop picking between Standard Shopping and Performance Max. Run both. The decision tree + the 4-campaign structure we deploy on every Shopify client.
The 5-email Klaviyo welcome flow that converts 8-12%
Most Shopify brands ship a single-email welcome that converts at 1-3%. The 5-email structure (with conditional logic) we deploy hits 8-12% — and 30-40% of total Klaviyo flow revenue.
How to double your Google Shopping ROAS in 90 days
The exact playbook we use to lift Google Shopping ROAS 2-3x for Shopify brands. Branded campaign isolation, feed enrichment, weekly query mining, and bid tuning that compounds.
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