From launch to six-figure months in under a year — Jeep & off-road wiring done right.
Big7Kits builds modular wiring & install kits for Jeep, Bronco, and off-road builds — battery cables, ground straps, lighting harnesses, winch wiring, accessory power, and distribution blocks. Everything an overlander or off-road enthusiast needs to wire a heavy-current rig cleanly. We launched the brand in late 2025 and stood up paid acquisition, SEO, and lifecycle email in parallel. Ten months later monthly orders are up 4,667%, AOV climbed +73%, paid is running 12–17x ROAS across both channels, and returning-customer rate has scaled from 0% at launch to 6.6%.
- Google & Meta Ads
- SEO
- Email & SMS
- CRO
// The Challenge
The Challenge
Starting point
Big7Kits launched in July 2025 with a brand-new domain, no organic footprint, no ad history, and a mobile-first Jeep / off-road audience (78.5% mobile sessions) that already trusts a handful of legacy wiring brands. We had to build the entire growth engine from zero — Shopify storefront, paid acquisition (Google + Meta), SEO foundation, lifecycle email/SMS — and prove the unit economics before scaling. The goal was simple: a clean line from $0 to six-figure months without burning the launch budget on prospecting that didn't convert.
// Headline KPIs
Headline KPIs
Last 90 days
Launch month (9 orders) → May 2026 (429 orders) · 10 months
Standard Shopping campaign — account's all-time best
Trailing 90 days · 281 purchases on 583K unique reach
Attributed revenue YoY · 26% of store revenue
// What We Did
What We Did
The playbook
Google Ads
Built Search + Standard Shopping + PMax from scratch. 'JO | Standard Shopping #2' is the account's peak campaign at 16.98x ROAS. Account-level 14.24x with 4.17% CTR and $0.95 CPC — exceptional efficiency for a brand-new domain still building trust signals.
Meta Ads
DCT engine on Facebook + Instagram targeting Jeep, Bronco, and overlanding build owners. UGC creative sourced from real install footage. 281 purchases over 90 days at 12.70x ROAS reached 583K unique users at 1.85 frequency. CTR holding 1.54% as we scale spend.
Email & SMS
Built the lifecycle program from launch — welcome series, browse abandon, cart recovery, post-purchase (wiring kit → lighting → winch / accessory power), and SMS shipment + restock alerts. Attributed revenue is up +1,640% YoY with 96% from automated flows. Open rate sits at 62% — top-decile for eCommerce.
SEO
New-domain SEO foundation: technical audit, on-page rollout, schema, and a content map targeting Jeep wiring kits, OFC vs CCA cable specs, winch power, and accessory install keywords. Already ranking for 181 keywords driving 298 organic visits/mo at $295/mo equivalent ad value — clean compounding curve from a launch-month baseline of zero.
// Launch to six-figure months in 10 months
Launch to six-figure months in 10 months
Monthly milestones
Started July 2025 with 9 orders at a $160 AOV. Ten months later we're shipping 429 orders/month at a $277 AOV (+73%) — a clean compounding curve across all four channels.
Jul 2025
Launch month
Brand new domain · $160 AOV · ads live · SEO at zero
Nov 2025
Month 5
Paid scaled · SEO indexing · email flows live
Mar 2026
Month 9
$276 AOV · 13x+ ROAS on both channels · all-time peak
May 2026
Month 10
+4,667% growth · 16.98x peak Google · 12.70x Meta
// Year-over-year growth
Year-over-year growth
Year-over-year
Launch month vs. most recent — 10 months of compounding growth
6/6 metrics up// Channel-by-channel results
Channel-by-channel results
Live data
Google Ads
'JO | Standard Shopping #2' is the account's peak campaign at 16.98x ROAS. 218 conversions on the account at 4.17% CTR — well above category average for new-domain Shopping campaigns.
Meta Ads
DCT engine on Facebook + Instagram targeting Jeep, Bronco, and overlanding owners. Reached 583K unique users at 1.85 frequency over 90 days. UGC creative pulled directly from real install footage outperformed studio shots by 2.1x.
Email & SMS
Welcome series, browse abandon, cart recovery, post-purchase upsell (wiring kit → distribution → tools), and SMS shipment + restock alerts. 96% of attributed revenue from flows. 62% open rate sits in the top decile for eCommerce.
SEO
Brand-new domain (authority rank 2.2M at launch) ramped to 181 ranking keywords in under a year. Real GA4 organic search delivered 4,039 sessions over 90 days at a 2.85% conversion rate — clean compounding curve as content + technical work pays off.
// Paid ROAS — recent months
Paid ROAS — recent months
Rolling 30-day window
Rolling 30-day windows. Both channels climbed steadily as we scaled spend; Google peak campaign closed at 16.98x.
Meta Ads
Google Ads
We launched with GOAT and watched the whole stack come online in lockstep — paid was profitable in week one, SEO started ranking by month three, and email is now 26% of our revenue. The growth curve speaks for itself.
// How We Got Here
How We Got Here
Engagement timeline
- Month 1
Storefront live · Google + Meta launched · Klaviyo flows wired
- Month 2–3
Standard Shopping scaled · DCT engine + UGC creative on Meta
- Month 4–6
SEO foundation · content map · authority compounding from zero
- Today
429 orders/mo · $277 AOV (+73%) · 16.98x peak Google · 12.70x Meta