// Owned Channels
Klaviyo email & SMS marketing for Shopify brands.
Lifecycle flows + campaigns that turn one-time buyers into repeat customers.
Email and SMS are where margin lives. Paid acquisition gets the first sale; lifecycle marketing earns the second, third, and twelfth. We build out the full Klaviyo flow stack — welcome, browse abandon, cart recovery, post-purchase upsell, win-back — plus weekly campaign cadence and segmented sends. On client accounts, email + SMS attributed revenue is up over 1,300% year-over-year and accounts for 15–26% of total store revenue.
peak email + SMS rev growth (Big7Kits)
// What we deliver
The full scope of email & sms.
Lifecycle flow stack
Welcome series, browse abandon, cart abandon, checkout abandon, post-purchase (cross-sell + review request), repeat customer, win-back, and birthday flows — every one segmented and conditionally branched. 90%+ of attributed flow revenue typically comes from this stack.
Weekly campaigns + segmentation
Tuesday and Friday campaign cadence with proper segmentation — engaged, unengaged, never-purchased, VIP, lapsed. We design segments around purchase behavior, not demographic guesses.
SMS sequences
Welcome series, abandoned cart SMS, shipping notifications, and post-purchase upsell SMS — kept short, kept rare, kept profitable. SMS lives or dies on relevance; we treat it like a privilege, not a channel.
Deliverability + list health
Domain authentication (SPF, DKIM, DMARC), sender reputation monitoring, list cleanup of disengaged subs, and progressive sending warm-up. If your inbox placement isn't ~95%+, nothing else matters.
Design system + templates
Branded email templates built as a modular design system — header, hero, product block, social proof, CTA. Every campaign assembles from the same kit, so designers ship in hours instead of days.
Reporting tied to revenue
Weekly flow performance + campaign revenue reports. Attribution windows reconciled to Shopify so we report on Klaviyo-attributed revenue that matches what's hitting your bank.
// How we engage
Audit → ship → compound.
Audit + map
Week 1: account audit, list health, deliverability score, current flow + campaign performance, segmentation review.
Build the stack
Weeks 2-4: full flow buildout, template system shipped, first wave of campaigns scheduled, SMS opt-in surfaces deployed on-site.
Compound
Weeks 5+: weekly campaign cadence, monthly flow optimization, segment expansion, A/B testing on subject lines + creative.
// Real client proof
Email & SMSwe've shipped — and the numbers.
From launch to six-figure months in under a year — Jeep & off-road wiring done right.
From $0 launch to seven-figure ARR in 18 months — and climbing.
Repositioned a niche Jeep cable brand to premium — AOV up 54% over 5 years.
// FAQ
Common questions about email & sms.
What's a good email + SMS revenue share for an e-commerce brand?
Do you only use Klaviyo, or other ESPs too?
How fast can I expect email + SMS revenue to grow?
Will you write the email copy or do I?
What about transactional emails (order confirmations, shipping)?
Want results like this for your brand?
We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.
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