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// Paid Social

Meta Ads management for Facebook + Instagram.

Advantage+ Shopping, Dynamic Creative Testing, and UGC engines that scale Meta ROAS quarter after quarter.

Meta isn't dead — it's just unforgiving. We run Facebook and Instagram ad accounts with a creative-first mindset: DCT engines that pump fresh assets in every week, UGC pipelines sourced from your real customers, and audience layering that compounds learnings instead of fragmenting them. The end result is paid social that scales with spend instead of buckling under it.

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921K

90-day reach (Liberty Bass Shop)

// What we deliver

The full scope of meta ads.

Advantage+ Shopping campaigns

Meta's machine-learning-first sales objective, configured properly — clean catalog feed, broad audience signals, and creative variety that gives the algorithm room to find winners. We don't fight the system; we feed it.

Dynamic Creative Testing (DCT) engine

Every two weeks: fresh hooks, fresh visuals, fresh CTAs running in DCT ad sets. We measure thumbstop rate, hold rate, CTR, and CVR per asset — kill losers, scale winners. Big7Kits' DCT engine delivered 12.70x ROAS with 281 purchases over 90 days.

UGC sourcing + production

We source UGC from your real customers — install photos, unboxing videos, before/after shots — then edit them into hook-driven ad creative. UGC consistently outperforms studio creative 2x+ on our client accounts.

Audience layering

Lookalikes seeded from your highest-LTV cohorts, interest stacks that map to actual customer personas, and retargeting funnels tuned to cart-add and pageview signals. We don't run 12 ad sets bidding against each other.

Pixel + Conversions API setup

Server-side Conversions API integration so post-iOS-14 attribution actually works. Match-quality scoring, deduplication with the browser pixel, and event prioritization tuned to your funnel.

Weekly creative ops

Monday brief, Wednesday production, Friday launch. Standing weekly creative drops mean the account is never starved for fresh assets — which is the #1 reason Meta accounts fatigue and ROAS collapses.

// How we engage

Audit → ship → compound.

01

Audit

Week 1: account teardown — campaign structure, audience overlap, attribution health, creative fatigue scores, CAPI status. Written report + Loom walkthrough.

02

Restructure + creative

Weeks 2-3: account rebuild, CAPI fixed, audience consolidation, and first wave of new DCT creative shipped to ad sets.

03

Iterate

Weeks 4+: weekly creative drops, daily account work, monthly business reviews. We compound learnings into bigger numbers every quarter.

// Real client proof

Meta Adswe've shipped — and the numbers.

Liberty Bass Shop

From $0 launch to seven-figure ARR in 18 months — and climbing.

+494%
Y1 → Y2 revenue growth
Read the case study
Big7Kits

From launch to six-figure months in under a year — Jeep & off-road wiring done right.

+4,667%
Monthly order volume growth
Read the case study

// FAQ

Common questions about meta ads.

Why is my Meta ROAS lower than my Google ROAS?

Different intent. Google captures people actively searching for what you sell; Meta interrupts people scrolling. Healthy benchmarks are 8-15x for Google branded campaigns, 2.5-5x for Meta prospecting, and 6-12x for Meta retargeting. Anything materially off those bands is usually a creative, audience, or attribution issue we can diagnose in a one-week audit.

Do I need to provide creative or do you produce it?

Both options. We run accounts with client-supplied creative if you have a strong internal team, and we run accounts with full creative production handled by us (photo + video + UGC + editing) if you don't. Most clients use a hybrid model where we own paid-channel creative and they own brand/organic.

How do you handle iOS 14 attribution issues?

Server-side Conversions API integration on day one, paired with proper event deduplication so the browser pixel and CAPI events don't double-count. We also pull Shopify-side revenue for blended attribution and reconcile to Meta-reported numbers weekly — so you always know what's real.

Do you run TikTok and Pinterest too?

Yes — TikTok Ads is part of most engagements when the brand fits, and Pinterest is great for visual product categories. Both run as extensions of the Meta creative engine since the UGC pipeline transfers across surfaces.

What's the minimum monthly Meta ad spend you'll work with?

Soft floor is around $5K-$10K/month for full-service management — below that the % management fee becomes inefficient for both sides. We do one-time audits and account rebuilds at lower spend levels.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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