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// Video Advertising

YouTube Ads management — in-stream, Shorts, and PMax video.

TrueView in-stream, YouTube Shorts, and Performance Max video — managed alongside Google Ads as one search + display + video funnel.

YouTube is the #2 search engine on Earth and the highest-intent video surface in paid media. We run YouTube Ads as part of the broader Google Ads program — TrueView in-stream skippables for cheap reach, YouTube Shorts vertical ads for the algorithm-driven feed, and Performance Max video assets that feed YouTube alongside Shopping. Same creative pipeline that powers your Meta and TikTok ads, repurposed at zero marginal cost.

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YouTube Ads

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// What we deliver

The full scope of youtube ads.

TrueView in-stream campaigns

Skippable pre-roll ads optimized for watch time + conversions. Cheap CPMs for prospecting reach, view-through conversions on the back end. We bid for completed views and conversions, not just impressions.

YouTube Shorts ads

Vertical 9:16 ads that run in the Shorts feed — repurposed from your TikTok and Meta Reels creative. Often the cheapest CPM on any platform when targeting works well.

Performance Max video assets

Video assets uploaded to your Google Performance Max campaigns — PMax distributes them across YouTube, Discover, Gmail, and Display. Multiplies the reach of every video shoot.

Bumper + non-skip campaigns

6-second bumper ads for brand awareness, non-skippable in-stream for big launches. Used selectively when the math works — not for routine spend.

Branded search defense + brand lift

TrueView Discovery ads on branded search results so competitors can't outrank your own video listings. Plus brand lift measurement studies on larger campaigns.

Cross-channel attribution

YouTube view-through conversions reconciled with Google Ads and Meta attribution. We don't double-count and we don't let YouTube take undeserved credit.

// How we engage

Audit → ship → compound.

01

Audit + asset prep

Week 1: Google Ads account audit, video asset inventory, conversion tracking validated for YouTube view-through.

02

Launch

Weeks 2-3: TrueView in-stream + Shorts campaigns live, PMax video assets uploaded, initial audience seeds running.

03

Scale + iterate

Weeks 4+: monthly creative refreshes, audience expansion, attribution reporting alongside Google Ads + Meta.

// Real client proof

YouTube Adswe've shipped — and the numbers.

Liberty Bass Shop

From $0 launch to seven-figure ARR in 18 months — and climbing.

+494%
Y1 → Y2 revenue growth
Read the case study
Big7Kits

From launch to six-figure months in under a year — Jeep & off-road wiring done right.

+4,667%
Monthly order volume growth
Read the case study

// FAQ

Common questions about youtube ads.

Should I run YouTube Ads if I already run Google Search?

Yes — YouTube serves a different intent. Search captures people actively looking; YouTube introduces your brand to people who don't know they need you yet. We bring YouTube into accounts where the brand has good video creative to feed it and a need for top-of-funnel reach.

Do I need to produce custom YouTube creative?

Not always. We start with assets you already have — Meta ads, TikTok creative, founder-recorded explainers — repurposed for YouTube's pre-roll and Shorts surfaces. Bespoke YouTube creative comes in when the budget justifies it.

What's the difference between TrueView, Shorts, and PMax video?

TrueView is the classic 'skip ad in 5 seconds' pre-roll experience on YouTube watch pages. Shorts are vertical ads in the Shorts swipe feed. PMax video assets are uploaded to your Performance Max campaigns and distributed by Google's machine learning across YouTube, Display, Discover, Gmail, and Search.

How is YouTube ROAS measured given the long view-through windows?

Google attributes view-through conversions when someone watches at least 30 seconds (or completes a shorter ad), doesn't click, then converts within the attribution window (1-90 days configurable). We report on both click-through and view-through ROAS separately so you can see the real contribution.

Want results like this for your brand?

We work with a small number of e-commerce brands at a time. If you're doing $30K+/month and want to scale, let's talk.

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